A Blog Series
Marketing Stapleton is no small task. In its eleventh year, Stapleton has grown into a beautifully complex place and story. It has been aptly described as modern-traditional, active-quiet, social-private, new-old, urban-country and a host of other opposites-attract-mash-ups starting with new urbanism. These insights are the strategy behind Strada Advertising’s current campaign for Stapleton. It’s a reflection of Stapleton’s constant state of self-creation.
“It is our job to get out of the way and let Stapleton’s true character come through,” says Josh Barker, Strada strategist and Stapleton resident. “Stapleton attracts urban-minded people who appreciate an authentic, diverse and creative sensibility,” he adds.
The rituals of life here are experienced in everything from its outdoor markets and festivals to Halloween where kids rule the streets. Stapleton’s new “Big Book of Awesome” and campaign aim to convey this artful community spirit.
Original photography of Stapleton life is paired with commissioned artwork to celebrate the locally made, the handcrafted, the homegrown and the real thing. For radio spots, local musicians play and vocalists sing about Stapleton. Kenny Be, Westword’s longtime illustrator, showcases his Denver neighborhood seed package art including Stapleton brussels sprout/control tower. Artist Jerry Simpson created a bike sculpture made from found objects. Local photographers captured moments from signature Stapleton places and events. And a variety of artists contributed with everything from sewing, gardening, painting and knee slapping to complete the campaign.
The result is an honest portrayal of Stapleton and the people who call it home. It’s a message that expresses Stapleton’s true difference and inspires home shoppers to put down roots here.