TASHA L. JONES
Tasha Jones is Director of Marketing for Forest City, where she oversees the strategic direction for corporate marketing efforts, new neighborhood launches, agency management, community outreach, media relations and governmental relations for the redevelopment of the former Stapleton International Airport, a nationally and internationally acclaimed new urban community in Denver, Colorado.
Forest City Realty Trust, a NYSE-listed national real estate company with $8.8 billion in total assets. Forest City is principally engaged in the ownership, development, management and acquisition of commercial and residential real estate and land throughout the United States. Ms. Jones’ responsibilities include: strategic direction for corporate marketing efforts, promoting new neighborhood launches, agency management, and community outreach programs.
One of Tasha Jones’ most notable marketing successes involved the 2011 HGTV Green Home promotion she managed to highlight the debut of Central Park West, Stapleton’s newest and most sustainable urban neighborhood. Ms. Jones led the creative team that developed the “Global Coolness” home tour marketing program and the related tours that attracted thousands of visitors and potential homebuyers to Stapleton. True to her commitment to serve the Metropolitan Denver community, Ms. Jones arranged for more than $54,000 in gross proceeds from the tours’ ticket sales to be donated to Urban Peak, a local nonprofit organization that provides a variety of services including shelter and meals, education, employment, housing, and medical care to help homeless youth.
Never resting on her laurels, Jones was strategic in positioning Forest City Stapleton for another decade of growth. She worked closely with multiple agency teams and colleagues to refresh the Stapleton brand, launch a new visitor center, and craft new messaging – positioning for the debut of Stapleton’s series of new neighborhoods located north of I-70.
Prior to joining Forest City, Ms. Jones worked in marketing and public relations for the University of Denver, and Global Marketing for the Vance Kirkland Museum and ProLogis. A native of Fort Collins, she received a degree in journalism and mass communications from Drake University.
Ms. Jones is involved in a variety of community organizations and projects that include the Challenge Foundation Mentor Program, Leadership Denver Class of 2012, Leadership Foundation Board of Directors as well as a Big Brothers Big Sisters of Colorado Associate Board. She was also profiled by The Denver Business Journal in “Making Their Mark: Young professionals making their mark on their industries (April 29-May 5, 2011);” and is a recipient of the publication’s 2012 “Forty under 40” award.