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FOR IMMEDIATE RELEASE: February 12, 2007 |
CONTACT: Cara Harshberger charshberger@schenkein.com (303) 292-6655
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Stapleton and Infinity Win National Recognition |
National Sales and Marketing Council honors community and builder with awards of excellence
DENVER – The Stapleton master-planned community, at the site of the former Stapleton International Airport in Denver, and Infinity, one of its residential builders, were recently recognized with awards by the National Sales and Marketing Council.
Forest City Stapleton, the master planner for Stapleton, was honored with the “Best Radio Commercial for a Master-planned Community,” for its commercial highlighting the community as a sensible option between urban and suburban life. The ad was created by Strada Advertising, a Denver-based firm specializing in smart-growth development.
“We wanted to capitalize on Stapleton’s unique qualities as a living environment,” said Strada Principal Amy Levi. “It’s designed for those who have moved beyond the downtown loft, but who still can’t imagine themselves moving to the suburbs. Stapleton is not quite urban, and it’s not suburban – it’s something else. This spot reinforces the strategic positioning that Stapleton ‘Feels Different.’”
The Infinity Home Collection at Stapleton was recognized with three gold awards for the Sky Terrace homes: the “Attached Community of the Year,” “Best Interior Merchandising of a Model Priced $400,000 to $650,000” and “Best Attached Home Plan Priced $500,000 and Over.”
The Sky Terrace homes at Stapleton feature unique design aspects and incorporate courtyards, expansive great halls, indoor/outdoor interaction areas, as well as other contemporary highlights. Infinity has been recognized repeatedly for its design, including being honored with the prestigious Home Builder Association of Metro Denver’s “Home of the Year” in 1999, 2001, 2002, 2003, 2004 and 2006.
“Our Sky Terrace homes are a perfect fit with the diversity of homes at Stapleton,” said David Steinke, general manager for Infinity. “At Infinity, we challenge ourselves to go above and beyond in our home designs, and customers have told us that the Sky Terrace Collection does just that.”
The awards were announced Wednesday in Orlando at the National Association of Home Builder’s annual International Builders’ Show.
About Stapleton Stapleton's 4,700 acres, or 7.5 square miles, represents the nation’s largest urban redevelopment. Stapleton is planned for more than 12,000 homes and apartments, 3 million square-feet of retail and 10 million square-feet of office/research and development/industrial space. Centrally located 10 minutes east of Downtown Denver and 20 minutes from DIA, Stapleton will be home to 30,000 residents and 35,000 workers when complete.
For information, go to www.StapletonDenver.com or visit the Stapleton Visitor Center, located at 7480 East 29th Avenue in Stapleton’s East 29th Avenue Town Center, 303.355.9600.
About Forest City Forest City Stapleton is a subsidiary of Forest City Enterprises, Inc., an $8.5 billion NYSE-listed national real estate company. Forest City is principally engaged in the ownership, development, management and acquisition of commercial and residential real estate and land throughout the United States. |
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